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| Forget "where the hell are we" |
Forget "where the hell are we", a new Queensland tourism campaign is about to be rolled out.
The new push will replace bikini clad models and beautiful shots of the Great Barrier Reef with amateur photographs taken by real holidaymakers.
The new initiative is part of a $2.5 million drive by Tourism Queensland as it launches it's new WOW Campaign.
Basically the new marketing thrust calls on anyone who has holidayed in Queensland to send in their best photos of the experience.
The winner receives a $10,000 holiday voucher and could become part of future brochure, billboard and website promotions in Australia and overseas.
Queensland Tourism Minister Desley Boyle said she was so confidant in Queensland selling itself that unlike other destinations, the state did not need to rely on set-ups and elaborate photo shoots with models.
Latest figures show 20.2 million tourists -- 18 million domestic and 2.2 million international -- visited Queensland last year and Tourism Queensland hopes this new campaign will reap even greater rewards.
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